QSR Low Calorie Strategy – Both Good And Bad Consumer Goods and Services

Many consumers groups are very happy to see the quick service restaurants (QSRs) providing a low-calorie menu to help people stay on their diets. These restaurants are also able to make a higher profit because they put fewer items together and less quantity to make up a combo meal special containing those fewer calories. Unfortunately, for someone who likes to eat, does exercise, uses their brain a lot, well, I need the calories. And if I order from the low-calorie menu I feel ripped off because the portions are smaller than you might get in a fine French restaurant.

Yes I’m one of those Americans who would probably be kicked out of a fine French restaurant in Paris for complaining about the dismal portions. Therefore I don’t go, I don’t believe in all these special sauces and creative decore on my plate. I’m a hungry person, I need to eat, I want to get it over with and get back on with my life. The ambience at a French restaurant might be nice, and it’s okay to do once or twice, but after that you’ve done it, and why waste your money, go out and get some real food, something that will fill you up.

Yes, people will say I’m brash, and exactly why people don’t like Americans in France, meanwhile I don’t speak their language, but I shouldn’t have to because the United States rescued France, and they’d be speaking German if it wasn’t for us right now. I’d say they owe us a little respect and fork down with bigger portions for their American customers – but hey, that’s just my opinion, and they have their opinion and Grey Poupon. Sure, that may not be very cosmopolitan statement, or the right attitude for someone living in my tax bracket, but that’s the way I feel about it.

Now then, back to the fast food restaurant issue. The fast food restaurants have found a way to give smaller portions, make higher profits, and they’re doing it all in the name of regulatory compliance, appeasing the politically correct, and making all the calorie counters happier. Unfortunately, the smaller portions just don’t fill you up, and that is sure to upset some individuals, people like me who simply don’t wish to partake in their offerings as often. Therefore, what these QSR’s really need to do is to have dual menus, and keep the low-calorie stuff on a separate menu board, as I don’t even want to look at those items. Please consider all this and think on it.